October 6, 2022 | 1-2PM (ET) | Hosted through Zoom
Using Earnest's transaction data, Emory University's Professor Dan McCarthy and Kyeongbin Kim investigated how the implementation of e-scooters in cities have impacted restaurant delivery spend. Hosted by Earnest's Michael Maloof, we'll be discussing key findings from their paper, including:
- Spend growth and average order value for individual restaurants and cities
- Customer retention and acquisition trends
- How city demographics and infrastructure impacted program success
About the panelists:
Daniel McCarthy:
Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer lifetime value, limited data problems, and the marketing/finance interface.
He popularized customer-based corporate valuation (CBCV), a methodology that drives any traditional valuation model off of the underlying behaviors of the target company's customers. His work has been featured in major media outlets such as the Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, FT, Fortune, Barronís, Inc Magazine, The Economist, and CNBC. His research has been accepted and published in top-tier academic journals and has won numerous research awards.
Kyeongbin Kim:
Kyeongbin Kim is a Marketing PhD student at Goizueta Business School. She is interested in solving business problems using economics, statistics, and computer science. Her research interests lie in customer based analysis, marketing-finance interface, and consumer privacy. She earned a bachelor's degree in economics and master's degree in statistics from Yonsei University in Seoul, South Korea. Prior to graduate school, she worked professionally as an analyst specializing in macroeconomy and international finance.
Michael Maloof:
Michael Maloof leads the Earnest Research strategy and growth marketing team. Maloof has extensive experience writing consumer behavior research, which has been published by The New York Times and WSJ. Maloof worked at Goldman Sachs Global Investment Research covering tech and telecom prior to joining Earnest Research as a start-up. He holds an MBA from the University of Denver's Daniels College of Business.
